It's 2020. The UK has the 3rd largest E-commerce market in the world, with the market turnover growing by almost 15% year-on-year. Currently, just over 19% of all retails sales worldwide are through E-commerce, with this expected to grow to over 50% by 2028. That means, if your business doesn't have an effective web-store, you're missing out on almost a quarter of your potential customers, and this will only get worse. Still not convinced E-commerce is right for YOU?
Here are 5 reasons that EVERY local business should have E-commerce.
1) It's simple
Gone are the days of complicated CMS, expensive platforms and technical payment gateways. You could now setup your E-commerce store in just 2 weeks! Thanks to platforms like Shopify, wooCommerce and even Wordpress, setting up a world-class store is not only feasible for your local business, but won't break the bank either. Don't have the time or the know-how? Hire a E-commerce development agency to help you out.
2) Be visible everywhere, all the time
It's no surprise you can't keep your doors open 24/7, nor can you afford to have multiple store-fronts all over your community, let alone the world. That means your client needs to come to you. But what if we told you that you could have a store-front on every street, all the time, all over the world? As 95% of adults in the UK, aged 16 to 74 years, are internet users, selling your brand or products online means that no matter where your customer is, when they get the urge for your product or service: it is just a few clicks away! To us, this alone is invaluable.
3) Be the talk of the town
Nothing sells your brand like loyal, happy customers. Feeling like a coffee, your friend has a recommendation. Need a haircut? Just check Facebook for the best rated local hairdressers. Over 55% of shoppers use the internet in one form or another to compare local prices and find recommendations. Without an online presence, you can't use this word-of-mouth advertising to your advantage. Get online, get positive reviews and testimonials and get those new customers to click buy or visit you in-store, thanks to the power of the internet!
4) Improve your customer service
Nothing makes your customers feel appreciated like first-class advice, support and content delivered directly to them. Bonus points for when they need it, and in the comfort of their own home. Whether it's assisting them in getting the most out of your product, organising a return for something which got damaged or simply advising them on what will suit their need perfectly, being able to engage your customers will make their life easier and increase their trust in you.
5) Why not?
So the only question left to answer is "Why not?". Don't put it off until tomorrow, get started today! We at microDev can help you get up and running in no time, letting you focus on your business. From website design to content creation and marketing, we have a solution to fit your budget and goals! Why not contact us for a FREE consultation with no obligations?